Monday, 2 April 2012

Retail - new way to shop at tesco

Tesco comes to you.....virtual shopping!

South Korea sees a great shopping experience, yes in subway station! Tesco HomePlus created a more considered approach to their customers, here they have applied knowledge of their fast moving hard working culture with that of busy shopping isles. Whilst you’re waiting for the subway you can do your shopping! This large billboard was installed in the station, with images of products from a supermarket. The QR-Codes are becoming a hit with marketing and advertising. Users scan the code of the products they would like to purchase and after payment the products are delivered to your home address. 





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